Basic marketing : a managerial approach / E. Jerome McCarthy and William D.

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Material type: Text

TextPublication details: Parreult : Irwin, 1978Edition: 10th edDescription: xviii, 734 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.13 .M3 1978 (Browse shelf(Opens below))	1	Available	21283
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.13 .M3 1978 (Browse shelf(Opens below))	2	Available	21284

Includes index.

Open access.

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