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The fundamentals and practice of marketing / John Wilmshurst.

By: Material type: TextTextSeries: Institute of marketingPublication details: London : Heinemann, 1984Edition: 2nd edDescription: vii, 239 p. : ill. ; 24 cmISBN:
  • 0434923311
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .W5476 1985 (Browse shelf(Opens below)) 1 Available 21348
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .W5476 1985 (Browse shelf(Opens below)) 2 Available 21349

Includes bibliographies and index.

Open access.

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