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Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: London : Sage Publications, 1997.Description: xx,316 p. ; 23 cmISBN: - 0803959699
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.127 .M66 1997 c1 (Browse shelf(Opens below)) | 1 | Available | 38968 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.127 .M66 1997 c2 (Browse shelf(Opens below)) | 2 | Available | 38969 |
Includes bibliographical references and index.
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