Creating powerful brands in consumer, service and industrial markets / Leslie de Chermatony et al.

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Material type: Text

TextSeries: CIM professionalPublication details: Oxford : Butterworth-Heinemann, 1998.Edition: 2ndDescription: xiii, 430 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HD 69 .B7 D45 1998 c1 (Browse shelf(Opens below))	Available	39776
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HD 69 .B7 D45 1998 c2 (Browse shelf(Opens below))	Available	39777

Includes bibliographical references and index.

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