Cases in advertising and promotion management / John Quelch, Paul W. Farris.

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Material type: Text

TextPublication details: Homewood, IL. : Irwin, 1994.Edition: 4th edDescription: xiii, 747 p. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5823 .Q44 1994 (Browse shelf(Opens below))	Available	37210
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5823 .Q44 1994 (Browse shelf(Opens below))	Available	37211

Includes bibliographical references and index.

Open Access.

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