Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with Daniel J. Person.

By: Contributor(s): Material type: TextTextSeries: Marketing seriesPublication details: Oxford : Butterworth Heinemann Ltd, 1992Description: xx, 644 p. : ill. ; 29 cmSubject(s):
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.13 .W547 1992 (Browse shelf(Opens below)) Available 21293

Includes bibliographical references.

Open access.

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