Marketing research : methodological foundations / Gilbert A. Churchill, Jr. Dawn Lacobucci.

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Material type: Text

TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, 2002.Edition: 8th edDescription: xxxviii, 1017p : ill ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.2 .C5 1999 (Browse shelf(Opens below))	Available	55883

Includes bibliographical references and indexes.

Open access.

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