Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.

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Material type: Text

TextPublication details: New Jersey : Prentice-Hall , 2001.Description: xvi, 638p ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.123 .C58 2001 (Browse shelf(Opens below))	Available	55944

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