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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Thousand Oaks, CA : Sage, 2005.Edition: 2nd edDescription: xvi, 269 p. : ill. ; 26 cmISBN: - 1412914760
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.127 .M66 2005 c1 (Browse shelf(Opens below)) | 1 | Available | 58406 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.127 .M66 2005 (Browse shelf(Opens below)) | C.2 | Available | 58407 |
Includes bibliographical references and index.
Open access.
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