Contemporary advertising / William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill , 2002.Edition: 8th edDescription: 1 v : ill. ; 29 cm + 1 CD-ROM (4 3/4in)ISBN: - 0072415444
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 582 .B62 2002 c1 (Browse shelf(Opens below)) | Available | 59309 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 582 .B62 2002 c2 (Browse shelf(Opens below)) | Available | 59310 |
Title on CD-ROM: Student CD-ROM for use with contemporary advertising. 8th ed. System requirements for accompanying CD-ROM:IBM PC or 100 o/o compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
Includes bibliographical references and index.
Open access.
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