Amazon cover image
Image from Amazon.com

Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.

Contributor(s): Material type: TextTextPublication details: Oxford : OUP, 2005.Description: xx, 299p : ill. ; 24 cmISBN:
  • 0199276951
Subject(s):
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.123 .K55 2005 c1 (Browse shelf(Opens below)) Available 59352
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.123 .K55 2005 c2 (Browse shelf(Opens below)) 2 Available 59353

New approaches to marketing communication-New trends in the promotion of companies an d brands to stakeholders: a holistic approach/Maurice Levy and Dan O'

Includes bibliographical references and index.

Open access.

There are no comments on this title.

to post a comment.