Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

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Material type: Text

TextPublication details: Oxford : OUP, 2005.Edition: 2nd edDescription: xxi, 335p : plates, ill. col ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5438.5 .P475 2005 (Browse shelf(Opens below))	1	Available	59373 \|
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5438.5 .P475 2005 c2 (Browse shelf(Opens below))	2	Available	59374
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5438.5 .P475 2005 c3 (Browse shelf(Opens below))	3	Available	63138

Includes bibliographical references and index.

Open access.

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