Marketing research essentials / Carl McDaniel Jr., Roger Gates.

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Material type: Text

TextSeries: SPSS for WindowsPublication details: Hoboken, NJ : John Wiley, c2008.Edition: 6thDescription: xii, 493p : ill ; 26cm + CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.2 .M3825 2008 (Browse shelf(Opens below))	Available	69853

Includes SPSS student software version 15.0 for Windows.

Includes bibliographical references and index.

Open access.

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