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Marketing communications : contexts, strategies, and applications / Chris Fill.

By: Material type: TextTextPublication details: New York : Pearson Education LTD, 2005.Edition: 4th edDescription: xxxvii, 911 p. : Col.ill ; 27 cmISBN:
  • 0273687727 (alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.123 .F55 2005
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.123 .F55 2005 (Browse shelf(Opens below)) Available 70919

Includes bibliographical references and index.

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