A framework for marketing management / Philip Kotler.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Description: xv, 352 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.13 .K636 2001 (Browse shelf(Opens below))	Available	72888

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

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