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Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 9th edDescription: xxii, 697 p. : ill. ; 26 cmISBN:
  • 0324201605
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .C5 2005
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.2 .C5 2005 (Browse shelf(Opens below)) Available 74752

Includes bibliographical references and indexes.

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