Consumer behavior and managerial decision making / Frank R. Kardes.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.3 .K298 2002 (Browse shelf(Opens below))	Available	72870

Includes bibliographical references (p. 417-439) and indexes.

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