Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By:

Kotabe, Masaaki

Contributor(s):

Helsen, Kristiaan

Material type: Text

TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 4th edDescription: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cmISBN:

9780471755272 (pbk. : alk. paper)
0471755273 (pbk. : alk. paper)

Subject(s):

Export marketing -- Management
International business enterprises -- Management

LOC classification:

HF1416 .K68 2008

Online resources:

Table of contents only
Contributor biographical information
Publisher description

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 1416 .K68 2008 (Browse shelf(Opens below))	Available	71062

Includes bibliographical references and index.

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