Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.
Material type:
TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2009.Description: xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cmISBN: - 0132339420 (hbk. : alk. paper)
- 9780132339421 (hbk. : alk. paper)
- 382.096 22
- HF3876.5 .M34 2009
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF3876.5.M34 2009 (Browse shelf(Opens below)) | C.1 | Available | 79492 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF3876.5.M34 2009 (Browse shelf(Opens below)) | C.2 | Available | 79493 |
Includes bibliographical references (p. 221-237) and index.
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
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