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The fast path to corporate growth : leveraging knowledge and technologies to new market applications / Marc H. Meyer.

By: Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2007.Description: viii, 326 p. : ill. ; 25 cmISBN:
  • 9780195180862 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.4 22
LOC classification:
  • HF5386 .M564 2007
Online resources:
Contents:
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5386.M564 2007 (Browse shelf(Opens below)) Available 64595

Includes bibliographical references and index.

IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.

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