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Marketing mistakes and successes / Robert Hartley.

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, 2006.Edition: 10th edDescription: viii, 374 p. : ill ; 23 cmISBN:
  • 0471743216 (pbk.)
Other title:
  • Marketing mistakes & successes [Cover title]
Subject(s): LOC classification:
  • HF5415.1 .H37 2006
Online resources:
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.1 .H37 2006 (Browse shelf(Opens below)) C.1 Available 61296
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.1 .H37 2006 (Browse shelf(Opens below)) C.2 Available 61297

Previous ed.: 2004.

Includes bibliographical references.

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