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Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : FT Press, c2012.Edition: 1st edDescription: ix, 166 p. : ill. ; 23 cmISBN:
  • 9780132983211 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.23/1 23
LOC classification:
  • HM742 .B74 2012
Contents:
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HM742.B74 2012 (Browse shelf(Opens below)) C.2 Available 81707
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HM742.B74 2012 (Browse shelf(Opens below)) C.1 Available 81706

Includes bibliographical references and index.

Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.

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