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Global perspectives in marketing /

Global perspectives in marketing / edited by Erdener Kaynak. - New York : Praeger, 1985 - xxi, 257 p. : ill. ; 25 cm.

Bibliography: p. 249-253. Includes index.

Open access.

ISBN: 0030027721

LCCN: 859607

Subjects--Topical Terms:
Export marketing--Addresses, essays, lectures.
Comparative marketing--Addresses, essays, lectures.

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