Marketing manegement casebook /
Marketing manegement casebook /
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.
- 3rd ed.
- Homewood, Ill. : R. D. Irwin, 1980
- viii, 744 p. : ill. ; 24 cm.
Previous (1976) ed. edited by H. W. Boyd and R. T. David.
Open access.
0256023476
7987462
Marketing--Management--Case studies.
Previous (1976) ed. edited by H. W. Boyd and R. T. David.
Open access.
0256023476
7987462
Marketing--Management--Case studies.