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Marketing/research people :

Honomichl, Jack J.

Marketing/research people : their behind-the-scenes stories / Jack J. Honimichl. - Chicago, IL : Crain Books, 1984 - x, 190 p. : ill. ; 23 cm.

Open access.

ISBN: 0872510905

LCCN: 8372176

Subjects--Topical Terms:
Marketing research--United States--Case studies.
Marketing--United States--Case studies.
Advertising--United States--Case studies.

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