Consumer behavior :
Zaltman, Gerald.
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. - 2nd ed. - New York : Wiley, 1983 - xvi, 684 p. : ill. ; 25 cm. - Wiley series in marketing .
Open access.
0471093068
8223842
Consumers.
Motivation research (Marketing)
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. - 2nd ed. - New York : Wiley, 1983 - xvi, 684 p. : ill. ; 25 cm. - Wiley series in marketing .
Open access.
0471093068
8223842
Consumers.
Motivation research (Marketing)