Cases in marketing /
Govon, Norman A. P.
Cases in marketing / Norman A. P. Govon, Jean-Pieere Jeannet, and Henry N. Deneault. - 2nd ed. - Colubus, Ohio : Grid Pub. Inc., 1983 - x, 268 p. : ill. ; 23 cm. - Grid series in marketing .
Rev. ed. of: Marketing problems, c1977.
Open access.
088244252X
826076
Marketing--Case studies.
Cases in marketing / Norman A. P. Govon, Jean-Pieere Jeannet, and Henry N. Deneault. - 2nd ed. - Colubus, Ohio : Grid Pub. Inc., 1983 - x, 268 p. : ill. ; 23 cm. - Grid series in marketing .
Rev. ed. of: Marketing problems, c1977.
Open access.
088244252X
826076
Marketing--Case studies.