Marketing fundamentals :
Lipson, Harry Aaon, 1919-
Marketing fundamentals : text and cases / Harry A. Lipson and John R. Darling. - Huntington : Krieger Pub. Co., 1980 - xiii, 576 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Open access.
0898741661
Marketing.
Marketing--Case studies.
Marketing fundamentals : text and cases / Harry A. Lipson and John R. Darling. - Huntington : Krieger Pub. Co., 1980 - xiii, 576 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Open access.
0898741661
Marketing.
Marketing--Case studies.