Applications in basic marketing :
McCarthy, E. Jerome.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthry and William D. Perreault Jr. 1922-1993. - Boston : Irwin, 1992 - viii, 232 p. : ill. ; 26 cm.
Open access.
025611949X
Marketing.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthry and William D. Perreault Jr. 1922-1993. - Boston : Irwin, 1992 - viii, 232 p. : ill. ; 26 cm.
Open access.
025611949X
Marketing.