APA
Rogers L. A., . (1978). Business analysis for marketing managers. London: Heinemann.
Chicago
Rogers L A, . 1978. Business analysis for marketing managers. London: Heinemann.
Harvard
Rogers L. A., . (1978). Business analysis for marketing managers. London: Heinemann.
MLA
Rogers L A, . Business analysis for marketing managers. London: Heinemann. 1978.