Kleppner's advertising procedure /
Russell, J. Thomas.
Kleppner's advertising procedure / J. Thomas Russel, W. Ronald Lane. - 11th ed. - New Jersey : Prentice-Hall, 1989 - xviii, 718 p. : ill. ; 28 cm. - Prentice-Hall series in marketing . - Advertising. .
Open access.
0135163374
Advertising.
Kleppner's advertising procedure / J. Thomas Russel, W. Ronald Lane. - 11th ed. - New Jersey : Prentice-Hall, 1989 - xviii, 718 p. : ill. ; 28 cm. - Prentice-Hall series in marketing . - Advertising. .
Open access.
0135163374
Advertising.