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Marketing :

Churchill, Gilbert A.

Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. - Burr Ridge, Illinois : Irwin, 1994. - xxxii, 703 p. ; 26 cm.

Includes bibliographical references.

Open access.

ISBN: 0256125392

LCCN: 948479

Subjects--Topical Terms:
Marketing.

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