Global marketing and advertising :

Mooij, Marieke K, 1943-

Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij. - London : Sage Publications, 1997. - xx,316 p. ; 23 cm.

Includes bibliographical references and index.

Open.

0803959699

974800


Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.