Creating powerful brands in consumer, service and industrial markets /
De Chernatony, L.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chermatony et al. - 2nd. - Oxford : Butterworth-Heinemann, 1998. - xiii, 430 p. : ill. ; 24 cm. - CIM professional .
Includes bibliographical references and index.
Open.
0750622407
Brand name products--Planning.
Brand name products--Marketing.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chermatony et al. - 2nd. - Oxford : Butterworth-Heinemann, 1998. - xiii, 430 p. : ill. ; 24 cm. - CIM professional .
Includes bibliographical references and index.
Open.
0750622407
Brand name products--Planning.
Brand name products--Marketing.