Marketing strategy /
Fifield, Paul.
Marketing strategy / Paul Fifield. - 2nd. - Oxford : Buttherworth Heinemann, 1998. - xxxvii, 308 p. : ill. ; 24 cm. - The Chartered institute of marketing series .
Includes bibliographical references and index.
Main stack.
4050315
Marketing.
Marketing strategy / Paul Fifield. - 2nd. - Oxford : Buttherworth Heinemann, 1998. - xxxvii, 308 p. : ill. ; 24 cm. - The Chartered institute of marketing series .
Includes bibliographical references and index.
Main stack.
4050315
Marketing.