APA
Buell V. P. e., . (1970). Handbook of modern marketing. New York: McGraw-Hill.
Chicago
Buell Victor P ed, . 1970. Handbook of modern marketing. New York: McGraw-Hill.
Harvard
Buell V. P. e., . (1970). Handbook of modern marketing. New York: McGraw-Hill.
MLA
Buell Victor P ed, . Handbook of modern marketing. New York: McGraw-Hill. 1970.