Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and refrences from distribution, printing, photography, publising, radio and television and the social sciences /

Jefkins, Frank William.

Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and refrences from distribution, printing, photography, publising, radio and television and the social sciences / Frank Jofkins. - Aylesbury : Intertext, 1973. - 121 p. ; 24 cm.

Closed.

0700202188

74171366


Marketing--Dictionaries.
Advertising--Dictionaries.
Communication--Dictionaries.