Marketing for nonprofit organizations /

Kotler, Philip.

Marketing for nonprofit organizations / Philip Kotler. - 2nd ed. - Englewood Cliffs : Prentice-Hall, 1983 - xv, 528 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .

Open access.

0135561426

8119952


Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing.--Case studies.