Retail marketing :

McDonald, Malcolm.

Retail marketing : how to prepare them, how to use them / Malcolm H. B. McDonald an dChristopher C. S. Tideman. - Oxford : Butterworth Heinemann, 1993. - xi, 338 p. : ill. ; 24 cm. - Professional development series .

Includes index.

Open.

0750620218

3950969


Marketing--Planning.
Communication in marketing.
Retail trade.