APA
Lilien G. L., Kotler P., . (1983). Marketing decision making. New York: Harper.
Chicago
Lilien Gary L, Kotler Philip, . 1983. Marketing decision making. New York: Harper.
Harvard
Lilien G. L., Kotler P., . (1983). Marketing decision making. New York: Harper.
MLA
Lilien Gary L, Kotler Philip, . Marketing decision making. New York: Harper. 1983.