Customer integration :

Daetz, Doug, 1941-

Customer integration : the quality function deplyment (QFD) leader's guide for decision making / Doug Daetz, et al. - New York : John Wiley, 1995. - xxiii, 300 p. : ill. ; 24 cm + 1 computer disk 31/2 in.

Includes bibliographical references.

Open.

0471132772

672587


Marketing--Decision making.
Consumer satisfaction.
Marketing research.
Quality function deployment.