Marketing management :
Kotler, Philip.
Marketing management : analysis, planning and implementation, and control / Philip Kotler. - 9th ed. - New York : Prentice-Hall, 1997. - xl, 789 p. (35 ) index : ill, plates, diagrams, col. ; 26 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and index.
Open.
0132435101
961649
Marketing--Management.
Marketing management : analysis, planning and implementation, and control / Philip Kotler. - 9th ed. - New York : Prentice-Hall, 1997. - xl, 789 p. (35 ) index : ill, plates, diagrams, col. ; 26 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and index.
Open.
0132435101
961649
Marketing--Management.