Marketing /
Assael, Henry.
Marketing / Henry Assael. - Forth Worth : Dryden Press, 1998. - 1 v. (various pagings) : col. ill. ; 28 cm. - Dryden Press series in marketing .
Portions of this work were published in previous editions.
Includes bibliographical references and indexes.
Open.
0030248116
Marketing.
Marketing / Henry Assael. - Forth Worth : Dryden Press, 1998. - 1 v. (various pagings) : col. ill. ; 28 cm. - Dryden Press series in marketing .
Portions of this work were published in previous editions.
Includes bibliographical references and indexes.
Open.
0030248116
Marketing.