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Ethical marketing decisions :

Laczniak, Eugene R.

Ethical marketing decisions : the higher road / Gene R. Lacziak, Patrick E. Murphy. - Boston : Allyn & Bacon, 1993. - xiv, 322 p. : ill ; charts. ; 23 cm.

Includes bibliographical references and index.

Open.

LCCN: 9229935

Subjects--Topical Terms:
Business ethics.
Marketing--Moral and ethical aspects.

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