Creative problem-solving cases for marketing and management /

Weinstein, Laurence.

Creative problem-solving cases for marketing and management / Laurence Weinstein and Madan Annavarjula. - Canada : South-Western College Publishing, 2001. - xi, 180 p. : ill; plates. ; 25 cm.

Open.



00027888


Marketing--Decision making-Case studies.
Marketing--Management-Case studies.