Marketing engineering :

Lilien, Gary L., 1946-

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - Ontario : Andrew Nuke Stollak, 1997. - xvii, 350 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Open.

032100194X

9721787


Marketing--Data processing.
Marketing--Decision making-Mathematical models.
Marketing--Decision making-Data processing.