Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 3rd ed. - Boston : McGraw-Hill, 2003. - xviii, 630p : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Open access.
0072471484
Export marketing.
Export marketing--Management.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 3rd ed. - Boston : McGraw-Hill, 2003. - xviii, 630p : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Open access.
0072471484
Export marketing.
Export marketing--Management.