Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J.MacInnis. - 2nd ed. - Boston : Houghton Mifflin, 2001. - xxi, 681p : ill. col. ; 27 cm.
Includes bibliographical references and index.
Open access.
0618013261
Consumer behavior.
Consumer behavior / Wayne D. Hoyer, Deborah J.MacInnis. - 2nd ed. - Boston : Houghton Mifflin, 2001. - xxi, 681p : ill. col. ; 27 cm.
Includes bibliographical references and index.
Open access.
0618013261
Consumer behavior.