Marketing research :
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. Dawn Lacobucci. - 8th ed. - Fort Worth : Dryden Press, 2002. - xxxviii, 1017p : ill ; 26 cm. - Dryden Press series in marketing .
Includes bibliographical references and indexes.
Open access.
0030331013
Marketing research.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. Dawn Lacobucci. - 8th ed. - Fort Worth : Dryden Press, 2002. - xxxviii, 1017p : ill ; 26 cm. - Dryden Press series in marketing .
Includes bibliographical references and indexes.
Open access.
0030331013
Marketing research.