Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer. - London : Richard D. Irwin, 1997. - xix, 460 p. (14p) index : ill. ; 24 cm. - Irwin series in marketing .
Includes indexes.
Open.
0256214395
9628869
Product management.
Product management / Donald R. Lehmann, Russell S. Winer. - London : Richard D. Irwin, 1997. - xix, 460 p. (14p) index : ill. ; 24 cm. - Irwin series in marketing .
Includes indexes.
Open.
0256214395
9628869
Product management.